SMS text marketing is by far a perfect way to increase leads and sales for your business. However for you to increase leads and sales, you must apply the right messaging techniques. Note that you can never become an expert if you do not invest your time and efforts into that particular work. This is the same in having sms marketing success. Here are sms marketing tips that will help you expand your business.
1. Use Professional Language
These types of messages are meant to promote your product, not to invite a friend to a party. So, as a businessman, always make sure you use professional language only and make your text as brief and meaningful as possible. Do not use the typical teenage terms that most teens use in their messages.
2. Time Your SMS Correctly
One advantage of text message marketing is that your message is received almost immediately from the time you send it. No unnecessary delays. Did you know that sms are normally opened much faster compared to emails? This is perhaps due to incredibly personal way of communication. Your text is in your recipients’ purse or pocket.
Look out the day and time that your clients are most active with your texts. Although each business day is totally different, generally, most consumers are more inclined to act on marketing texts late in the afternoon, towards evening or even during weekends. So, it’s important to have your text messages sent during these periods and watch the conversations soar.
3. Make it brief and focused.
The message you are sending should be focused and succinct. With text message marketing, there is no room for fluff. Know exactly your target audience and address them directly. Omit your extraneous details and just describe how your audience can take advantage of what you are offering and its benefits.
4. Provide Value
If your consumers allow you explicit permission to send messages to them, make sure you offer value in return. Send special offer promos, upcoming exclusive sales, updates with details of the events among others. Always identify yourself- include company name in subject line so as to be seen in the preview.
5. Start Your Message with “Action” Words
Verbs are the best know action words. Starting off your sentences with verbs creates more lively prose and also cuts to the chase much faster. Verbs replace a whole bunch fluff thereby saving you precious character space. Verbs also inspire action on the consumer’s part. Examples of action words that you should consider using are sell, buy, run, purchase, jump, spend, and stop among others. Start your message with these words to inspire action on the part of consumers.
6. Identify yourself.
More often than not, many people get text messages that do not identify the company or the brand. Instead, they often see a telephone number they do not recognize and unclear message that probably could’ve come from any company. These vague messages from unknown companies often get deleted as soon as they pop up. It is therefore important that you identify your brand or company clearly to avoid your message getting spam treatment.
7. Know your audience
Ensure that your offer is going to interest your recipients. It is likely that each of your message or offer will need to be modified to suit individual customer groups. Take into consideration gender, age, past purchase and location when sending out text messages. For instances, you would not offer free lipsticks to men, because the response rate would most likely be zero. This may also prompt some of your customers to opt out or unsubscribe. Pay attention to your customers’ buying history and collect their demographic data to help you target effectively.
8. Send only one Message
As has been stated, your recipient is your client, not your friend. So, if you send them a message over and over again, they are likely to get pissed off, instead of feeling happy. So, be sure to include as much information in one message as possible and only send one message per week.
Sending bulk sms for marketing may be difficult to get right. While many people are used to ignoring spam in emails, they are not quite used to it with text messages. This means the sender should find the right balance between the time the message is sent and its content. If you can coordinate these two things successfully, you will no doubt increase your chances of more successful sms campaign.